Concept for the Kohler showroom opening in Riyadh

Kohler had been present in Saudi Arabia for years. What it had never had was a showroom of its own.

That made the opening of the first branded space in the heart of Riyadh a genuine milestone for the company rather than another retail launch — and it needed an evening that read that way. The CEO flew in from the United States for it, and the room filled with media and influencers.

What we did

The through-line was the brand's own idea of naturalness, carried into the space physically: moss and greenery, rock and water, rather than a logo repeated on a wall.

The design and production team worked the concept up into visual sketches precise enough to build from, because neither of the two centrepieces existed off the shelf. The photo booth was a bespoke cave — a stone arch grown over with moss, lit from inside — and the guest gift was designed and produced to match it.

The result

Over a hundred guests on the night, 115 publications across media and social blogs, and one brand-new luxury showroom in the region.